The company will offer three tiers of seating: value, standard, and preferred. Less desirable seats, such as those located in the theater's front row, will be sold at a discount at the lowest price point.
You'll soon be able to choose to save or splurge on movie tickets at theaters operated AMC Entertainment.
"With Sightline at AMC, moviegoers now have the option to pay less, or more, for a movie ticket based on their seat selection," AMC said in a statement Monday. Preferred sightline seats will cost more, according to AMC. The company did not disclose how much the different tiers of seating will cost. The pricing already applies at select theaters and will be rolled out more broadly by year's end.
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