AMC is testing a new pricing model that would upcharge tickets for new blockbuster films.
On Tuesday, the company's CEO, Adam Aron, said the movie theater chain was testing out variable pricing in the U.S. That means new releases could cost more than other films playing in the same theaters at the same time.
It is unclear how much more tickets will cost for new movies. AMC did not immediately respond to CNBC's request for comment. AMC had previously successfully raised weekend prices above midweek prices and is following a playbook it has utilized internationally for years, Aron said Tuesday. "This is all quite novel in the United States, but actually AMC has been doing it for years in our European theaters," he said during an earnings call."Indeed, in Europe, we charge a premium for the best seats in the house, as do just about all of the sellers of tickets in other industries."
Aron said AMC has been a"bolder thinker" when it comes to cinema ticket pricing and is willing to take a risk in trying this new pricing concept.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Here's When Dogecoin and Shiba Inu Will Be Accepted by AMCAMC has revealed when Shiba Inu and Dogecoin will be added to its cryptocurrency payment lineup
Baca lebih lajut »
AMC Theatres’ Quarterly Loss Shrinks, But Still Totals $134MThe cinema giant posted a loss of $134.4 million for the three months to Dec. 31, 2021, compared to a year-earlier $946.1 million during the height of the pandemic.
Baca lebih lajut »
AMC Theatres to Accept Dogecoin and Shiba Inu Payments in Coming Weeks, CEO Says – Featured Bitcoin NewsThe CEO of the world's largest movie exhibition company, AMC Entertainment, has announced that AMC Theatres will accept two meme cryptocurrencies, dogecoin (DOGE) and shiba inu (SHIB), in the coming weeks.
Baca lebih lajut »
'The Batman' stars 'scared and very excited' to see audience response‘I couldn't hear anything’: Robert Pattinson talks about the upcoming TheBatmanMovie and the challenges of wearing a much slimmer, pointy-eared mask than Batman’s previous incarnations
Baca lebih lajut »
The Batman: The io9 Video ReviewGermain Lussier, Senior reporter reviews Matt Reeves' new film The Batman.
Baca lebih lajut »
Here’s why you might pay more at the gas pump this spring because of Russia’s attack on UkraineRussia’s invasion of Ukraine means drivers could pay more at the gas pump this spring.
Baca lebih lajut »