Major retailers are tackling Amazon’s Prime Days which are scheduled for June 21 and June 22
... [+]Prime Days which are scheduled for June 21 and June 22. The retailers have coined different names, but their purpose is to compete aggressively with Amazon and not let the giant have the whole share of market.announced “Target Deal Days” from June 20 to June 22 will hold “Fantastic Tech” sales June 21 to June 23
Obviously, this will be quite exciting as major retailers joins the prime day competition. Frankly, I know very little about the promotions that are planned. Here are a few facts:– I expect most department to participate. Electronics will be tops. Amazon will have over 1 million deals including Amazon devices Major brands will include Tommy Hilfiger, Lego, Mattel and Black & Decker according to Chain Store Age.
Amazon is right. Why wait until Black Friday if you can create excitement and more sales in June. We are in the summer doldrums, back to school sales will start in July and the excitement of the two days - which generated sales over $10 Billion last year for Amazon is an event that shoppers do not want to miss.
I was the senior retail analyst at Morgan Stanley for 16 years, following a 20 year career at retailers including Macy’s, May Department Stores and Allied Stores.I was the senior retail analyst at Morgan Stanley for 16 years, following a 20 year career at retailers including Macy’s, May Department Stores and Allied Stores. Currently I head Loeb Associates Inc. a management consulting and strategic advisory firm for leading domestic and international retail companies.
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