Amazon is using artificial intelligence to stop counterfeit products from appearing on its website
New York .
On Thursday, the company unveiled Project Zero, which it says will allow brands to take down counterfeit items on their own without Amazon's help.Amazon — which has long struggled with counterfeit products on its site — will also automatically monitor for fake items. The project uses a type of AI called machine learning that constantly scans Amazon's stores and removes suspected fakes.
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