Amazon has policies that claim to ban sponsored ads for products that relate to campaigns or elections, but those ads easy to find on the platform.
A sponsored listing for a "Liberals Suck" T-Shirt on Amazon.Steve Yates, CEO of Prime Guidance, consults some third-party sellers that offer political-themed merchandise on Amazon. He said he continues to see "hundreds" of ads for political merchandise on the platform and they often appear as the top result in search queries. Among the sponsored items he's seen include Donald Trump and Joe Biden apparel.
Yates said he advises any sellers he works with to follow Amazon's policies, even though it's apparent that other sellers do not. In late December, Amazon told one agency that advertises on behalf of the maker of novelty Trump apparel that it could not place ads for a product because they contained a reference to a political figure. The message came from an Amazon support email sent to the agency that was viewed by CNBC.
An Amazon spokeswoman said Monday, "The email that CNBC viewed contains inaccurate information and our long standing policies have not changed." The company said the product is actually permitted and that it was addressing the issue.
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