It's becoming clear that Amazon could have avoided all the negative publicity from HQ2 if it had just run the bidding process quietly, instead of spinning up a year-long media cycle, according to public relations experts.
Amazon's decision to run a highly public bidding process for its second headquarters, called HQ2, is turning into a publicity nightmare.
"To go out and create a 'beauty contest,' and turn it into a media circus — it was a dumb idea," said Paul Argenti, a communications professor at Dartmouth College. "Amazon could have done the same thing quietly behind the scenes," Argenti said."I'd say they got nothing but misery out of this." Michael Goodman, who teaches corporate communications at Baruch College and is an author of over ten books in the field, said HQ2's unusually public bidding process was"ill-advised," given how Amazon could have received similar perks using a quieter process anyway. It's why most corporations prefer not to make too much noise until they know where they're going to expand, he said.
To be fair, HQ2's publicity failure is not entirely Amazon's fault. New York's highly political environment and its failure to include all stakeholders into the bidding process added to the growing opposition.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Life After Amazon HQ2 Rejection: Real Estate Growth In Charlotte, Houston And Salt Lake CityA CrediFi analysis of commercial real estate growth in three cities rejected as Amazon HQ2 locations: Charlotte, Houston and Salt Lake City.
Baca lebih lajut »
Gov. Cuomo reportedly pleaded to Jeff Bezos to bring Amazon HQ2 back to New YorkNew York's governor is trying to win back Amazon by making calls to executives including Jeff Bezos, according to The New York Times.
Baca lebih lajut »
NYC deputy mayor suggests, if women ran companies like Amazon, the HQ2 deal might have survived'Maybe if there weren't all these men running companies we would possibly have different results,' says Alicia Glen, outgoing New York City deputy mayor for development.
Baca lebih lajut »
Cuomo urges Amazon to rethink its decision to ditch New York expansionNew York Gov. Andrew Cuomo said Thursday that he has been in contact with Amazon.com Inc. executives, urging them to rethink their decision to abandon plans for a headquarters campus in Queens.
Baca lebih lajut »
New York leaders wrote an open letter to Jeff Bezos asking him to bring Amazon HQ2 back to QueensAround 40 union leaders, local officials and business owners asked Amazon to reconsider New York for its HQ2 in an open letter in the Times.
Baca lebih lajut »
Andrew Cuomo and other Democrats are begging Jeff Bezos to reconsider New York for HQ2 after Amazon abruptly announced plans to ditch the cityAndrew Cuomo is determined to win Jeff Bezos back and bring Amazon HQ2 to New York City.
Baca lebih lajut »
India Increases Pressure on Amazon and WalmartIndia proposed new rules for foreign e-commerce firms, the country’s latest move to reign in large American tech companies that dominate the country’s budding internet economy.
Baca lebih lajut »