About 13 million people watched the first “Thursday Night Football” regular-season game to be available primarily on Amazon’s Prime Video streaming service, according to Nielsen data
to be the primary home of “Thursday Night Football, is paying the NFL $1.2 billion annually for the rights, The Wall Street Journal previously reported. When selling ad inventory for the games this season, Amazon promised advertisers the Prime Video audienceIn an email to staff earlier this week reviewed by the Journal, Amazon Sports head Jay Marine said the game’s performance exceeded the company’s expectations. He said Amazon saw more U.S.
The NFL has said the move to Amazon is part of a long-term vision to follow viewers—particularly younger demographics—to streaming services. “It is a reflection of the fact that our fans are consuming our game differently now than they previously were,” said NFL Executive Vice President Jeff Miller. Mr. Miller compared the move to Amazon to the 1987 NFL decision to put games on a then relatively new cable network called ESPN, and the numbers weren’t great. “We believe this is the right thing for the long term whether or not the number is what Fox had received a year ago.”
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