Amazon said its Prime members ordered more than 100 million items during a sales event this week that analysts are expecting to be a bellwether for the holiday shopping season.
FILE - An Amazon Prime delivery vehicle is seen in downtown Pittsburgh on March 18, 2020. Amazon said Thursday, Oct. 13, 2022, that its Prime members ordered more than 100 million items during a sales event this week that analysts are expecting to be a bellwether for the holiday shopping season. this week that analysts are expecting to be a bellwether for the holiday shopping season.
According to the data group Numerator, which tracked roughly 44,670 orders during the sale, the average order size clocked in at $46.68, $13 less than what it was during Amazon’s. Inflation also had an impact - 26% of shoppers passed on a deal because it wasn’t a necessity, Numerator said. According to Salesforce, which analyzes online shopping data, the average online discount rate on Tuesday and Wednesday was roughly 21%, the deepest discount rate since the beginning of the pandemic outside of Cyber Week, the time between Thanksgiving and Cyber Monday.
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