Nielsen has released the ratings for Amazon's first 'Thursday Night Football' broadcast, and the numbers are higher than expected. 13 million people watched the Kansas City Chiefs beat the Los Angeles Chargers in Week 2, a Nielsen rating of 6.4.
Amazon logged 15.3 million viewers, including Nielsen as well as their own internal measurements.
But Prime subscriptions didn't end up being a big obstacle. Amazon set a record for new Prime signups, which the company announced earlier this week. They had more signups during the game itself than any other day ever, including Prime Day, Black Friday, and Cyber Monday, which are Amazon's three biggest shopping days of the year. Amazon didn't release the signup numbers for any of those days, so we'll have to take their word for it.
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