In the wake of the underperforming 'Late Night,' the streamer is taking a page from Netflix's book: 'Success for our films is not measured by traditional metrics or simple box office reporting.'
, for which it spent $13 million on U.S. rights and committed to a wide release, but the streamer says the calculus of an Amazon hit is different from that of a standard theatrical release.
"Success for our films is not measured by traditional metrics or simple box office reporting," says Matt Newman, co-head of movies at Amazon Studios. "The theatrical release is one path for us to market a film before its Amazon Prime Video release." For two of its awards season-geared films, the streamer has set release dates based not on when a film will fare best in theaters, but on when it will find the largest audience on Amazon Prime. The Adam Driver-Annette Bening CIA dramawill open in theaters Nov. 15 before premiering on Amazon Prime on Nov. 29, in time to reach Thanksgiving weekend audiences. Similarly, the Eddie Redmayne-Felicity Jones hot air balloon adventure moviewill open in theaters Dec.
Since Amazon launched in-house marketing and distribution departments in 2017, the company has yet to match those heights. And Amazon Studios head Jennifer Salke's trio of film executives — Newman, Julie Rapaport and Ted Hope — have taken time to find their footing in an inhospitable box office climate.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Fed's Rosengren sees elevated risks to 'benign' U.S. economic outlookU.S. economic conditions are 'relatively benign,' Boston Federal Reser...
Baca lebih lajut »
EU looking to see if Facebook's Libra currency poses competition risksEU regulators are examining Facebook's proposed Libra cryptocurrency to see...
Baca lebih lajut »
Risks of U.S. corporate debt bubble may be ‘overstated’The likelihood of U.S. corporate defaults rippling through the financial system are slim, says IHS Markit’s Michael Ryan, particularly if the Federal Reserve...
Baca lebih lajut »
Recession risks rise for Germany as industrial orders plungeGerman industrial orders fell more than expected in July on weak demand from abr...
Baca lebih lajut »
Rihanna Loves Us So Much She's Streaming Her Savage X Fenty Show on Amazon Prime VideoSavage X Fenty will stream its NYFW show on Amazon Prime Video.
Baca lebih lajut »
Conquer Your Day and Get Your Protein in With the Kitu Super Coffee on AmazonI'm always rushing from the gym to work and don't always have time to make a protein-packed breakfast, so when I heard about Kitu Super Coffee ($14 for a pack
Baca lebih lajut »