Consumers purchased more than 375 million items during Amazon's 2023 Prime Day event.
on July 11 and continued through July 12, quickly became the largest sales day Amazon has ever experienced, with more than 375 million items purchased worldwide. According to Amazon, it was the highest-volume day in the company’s history.“The first day of Prime Day was the largest sales day in Amazon’s history, and Prime members saved more this year than any other Prime Day event,” Doug Herrington, CEO of Amazon Stores, said in the post.
However, Pandya told Reuters that Amazon saw a rise in purchases of back-to-school items including office supplies and stationery. “The numbers came in the range that we anticipated,” he said, clarifying that appliance sales jumped 52%, apparel sales increased 24%, and stationery and office supplies increased by 76% compared to the average sales per day in June.
In its first year running, Amazon reported 34.4 million items were purchased, far surpassing Black Friday purchases from the previous year. Sales continued to rise to 250 million items sold worldwide in 2021 and more than 300 million last year.
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