Following a similar increase in the U.S. earlier this year, Amazon Prime members across Europe will see the cost of their subscriptions rise by up to 43%.
According to Reuters, Amazon Prime members in the U.K., for example, have been told the annual fee will increase from 79 British pounds to £95, marking a 20% hike, while the monthly fee will rise from £7.99 to £8.99. Customers in Germany will see a 30% rise in the Prime fee to 89.90 euros, marking a 30% increase on the current annual fee, while Prime members in France face a 43% hike that will push their annual fee of 49 euros to 69.90 euros.
Amazon put the higher fees down to rising inflation increasing the costs to run the service, though it pointed out how Prime has improved over time with faster delivery, and more movies and TV shows on the streaming element of its service.
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