Nearly three months after Prime Day, Amazon is kicking off holiday shopping with a new sale.
The 48-hour sale kicks off Oct. 11 at midnight PDT and runs through Oct. 12 for Prime members in 15 countries, including the U.S., Canada and China.
Amazon said there will be “hundreds of thousands of deals” and its lowest prices of the year on select products and brands. The retail giant also is dropping its first “Top 100 list” of popular gifts and said it will feature deals from the list during the sale.Holiday shoppers are expected to spend 7.1% more this year than they did in 2021, which would fall short of last year's 8.5% increase, according to the Mastercard holiday forecast.in real terms, Axios’ Nathan Bomey reports.
Prime Day 2020 was delayed until October and was considered the start of the holiday shopping wars with competitors also holding sales.
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