Amazon.com Inc said it will launch its Prime subscription service in Brazil on T...
FILE PHOTO: A roll of Amazon Prime packing tape is seen at the Amazon fulfillment center in Baltimore, Maryland, U.S., April 30, 2019. REUTERS/Clodagh Kilcoyne/File Photo
In a bid to dislodge established local e-commerce rivals including Magazine Luiza and Mercado Livre, Amazon is offering Prime subscribers unlimited nationwide free shipping and a maximum 48-hour delivery time in over 90 municipalities for goods ranging from clothes to electronics. The Prime launch represents Amazon’s boldest move in Brazil, where it launched in 2012 as a bookseller before adding other products to the platform.
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