Amazon.com Inc has launched an initiative that would allow users to access its A...
FILE PHOTO: The logo of Amazon is seen on the door of an Amazon Books retail store in New York City, U.S., February 14, 2019. REUTERS/Brendan McDermid
The move comes as competition has intensified among global technology companies to dominate the market for voice assistants, which are commonly housed in smart speakers and mobile devices. Google was approached by Amazon but only over the weekend, giving it a very small time frame to evaluate the proposal, a source familiar with the matter said.
The initiative, which has been supported by more than 30 companies, also includes Salesforce.com’s Einstein.
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