Amazon is shutting down its free sample program in 2020.
earlier this year, used machine learning tools to discern shoppers' buying habits, then sent them free product samples curated to their tastes. Samples included items like Maybelline mascara, Calvin Klein perfume and Kind bars, among other things.While Amazon likened it to the site's product recommendation tools, the program raised privacy concerns among some consumers who have grown increasingly wary of data mining and targeted advertising across the web.
"Amazon is constantly testing and launching new offerings to innovate on behalf of customers," an Amazon spokesperson told CNBC. "At this time, we have decided to discontinue the sampling program in 2020." Even though some customers felt the program was creepy, it was an effective way for brands to get their products in front of Amazon shoppers for a nominal fee. Brands who took part in the program paid $2 per sample, on top of the actual cost of each product, Business Insider reported.
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