Produced by Amazon-owned studio MGM, the show aims to follow the mold of 'America's Funniest Home Videos.'
across the nation. Last month, Amazon revealed it had provided Ring doorbell footage to law enforcement 11 times this year without the users' permission — all in response to emergency requests, according to the company.The show presents a branding and marketing opportunity for the Seattle-based e-commerce and retail giant as it moves deeper into the entertainment area.
MGM, which Amazon purchased for $8.5 billion, said in a statement Thursday that"Ring Nation" will offer audiences"daily dose of life's unpredictable, heartwarming and hilarious viral videos" shared by people from their cameras. "Many of these have been previously shared online," Amazon spokesperson Nick Schweers said."Others were sent directly to the team." Ring Nation secures permissions for each video from the owner and anyone identifiable in the video, or from companies that hold the rights to the clips, he said.though the Federal Trade Commission has said it still retains discretion to challenge it. Big Fish Entertainment, a production company owned by MGM, will also be part of the partnership.
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