Amazon is trying to soften its image as regulatory scrutiny of tech giants grows

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Amazon is trying to soften its image as regulatory scrutiny of tech giants grows
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Amazon’s relentless pursuit of growth in retail, cloud computing, advertising and consumer devices has put the company squarely in the sights of lawmakers.

‘Poster child’ of the industry’s problems

“This is a good strategy by Amazon to address these comments early before one of the candidates makes Amazon the poster child of what they refer to as the problems with Big Tech,” Hosanagar said.this week may have reflected some of the company’s concerns.

last year the importance of telling a distinguished story so that Amazon doesn’t get “bundled together” with them., and Apple is not the same as Amazon, ” Bezos said at the meeting. “I don’t want to fight this kind of big tech impression — I want to just talk about Amazon.”

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