As Amazon's online retail growth begins to slow, physical stores could hold promise for the brand:
. Now, Amazon will operate five 4-Star stores and 19 Amazon Books stores, helping expand its proprietary retail footprint and further grow the segment outside of Whole Foods, which comprises the bulk of Amazon's physical retail stores.As Amazon's online retail growth begins to slow, physical stores could hold promise for the brand., the firm's online retail sales hit $31 billion, representing 16% annual growth — the firm's best quarter growth-wise since Q4 2017.
Because physical retail is such a large segment, there's substantial opportunity to grow, which could make it a promising channel for Amazon. Though e-commerce is growing rapidly, physical retail still comprises nearlyof overall retail sales in the US. Amazon has been moving into the segment, with 4-Star, Books, and autonomous checkout solution Amazon Go, but it's still early days: Amazon's physical stores segment incurred just $4.
For Amazon, expanding into physical retail could allow it to capture that additional spend while offering customers the tactile experience they can't get online and showcasing proprietary products like Kindle or Echo. It can also provide a generator for Prime subscriptions — which are — because users who want discounts can sign up in-store, making the move a valuable investment to grow both its physical retail segment and overall business.Payments & Commerce Pro
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