Amazon is pulling the plug on its pop-up stores program as soon as April as it shifts strategy.
is closing all 87 of its pop-up stores and discontinuing the program.All pop-up locations — including ones in Kohl's, malls, and Whole Foods Market stores — will close by April 29,Workers will be laid off, but given severance as long as they stay till the end, the Journal says.The retailer will close all 87 of its pop-up stores and is discontinuing the program, according to an Amazon company spokesperson, in favor of the company's other physical concept.
"After much review, we came to the decision to discontinue our pop-up kiosk program, and are instead expanding Amazon Books and Amazon 4-star, where we provide a more comprehensive customer experience and broader selection," said Amazon in a statement provided by a spokesperson. The stores were a place where customers interested in Amazon's gadgets like the Echo or Fire TV or other smart gadgets could get hands-on time to see how they worked in the real world before purchasing.
Amazon's pop-ups have been around for about five years, and will wrap up by April 29, when all the stores will close and workers will be laid off with severance as long as they stay till then,It's unclear how many workers will be affected, and if they will be able to transfer to newly opened 4-star or Books stores. An Amazon spokesperson told Business Insider the company does not share information on its employees.
"It was an experiment and one of the things were really driving in the culture these days is trying lots of things, so we tried the shop in the shop idea and what we're seeing is we're actually seeing great results through a wholesale relationship," Gass said."We're actually going to bring it into a dedicated space in over 200 stores ...
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