Amazon is talking with video app owners about letting it sell some of their ad inventory outside of Fire TV, including on Apple TV and Xbox
By Sahil Patel Jan. 9, 2020 7:39 pm ET Amazon. com Inc. has been building a business selling ads on its Fire streaming television platform. Now, it wants to sell some ads for the first time on other streaming TV systems such as Apple TV and Xbox, according to people familiar with the matter.
App owners already working with Amazon Publisher Services include CNN, Discovery and A&E, as well as digital video platforms such as Pluto TV and Tubi TV. Amazon has told publishers it can fill ads at higher prices—as much as $40 per thousand impressions—than other third-party ad-selling platforms, the person said.
The advertising industry expects Amazon to become increasingly competitive with Alphabet Inc.’s Google and Facebook Inc., the dominant ad sellers in digital advertising. Amazon already controls an ad-buying platform used by media agencies and marketers to connect with ad-supply platforms.
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