Amazon’s influence campaign was widely mocked
in 2021, the scheme launched in 2018 in response to waves of criticism of Amazon’s safety standards and working conditions. Workers were selected for their “great sense of humor” and told to respond “in a polite — but blunt — way” to the company’s critics, including policymakers and politicians., an employee responds to a critic by saying: “I’ve worked at Amazon filling orders for 2 years now. Do you think if I wasn’t being paid enough that I’d still be here? Full benefits package.
The employees were recognizable on Twitter thanks to the “Amazon FC Ambassador” moniker appended to the end of their names. But the exact identity or number of “ambassadors” was never clear. Afound at least 53 accounts active on Twitter, but noted that users tended to deploy similar language, tweet the same pictures, and even swap ownership of accounts, created a blur of overlapping identities.
what i love about those Amazon FC Ambassador accounts is how some exec at Amazon thought forcing their employees to tweet about how much they love serving their corporate masters would make Amazon look normal and good, and not at all like an evil corporation in a dystopian novelTo many, this set-up looked too artificial to be taken seriously, and the accounts quickly became a target of criticism and mockery.
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