Amazon's larger, expanded Amazon Go format has suburban mom convenience written all over it.
#2 - It puts Amazon closer to the customer for delivery
The instant delivery startups, the Gopuffs, Buyks, and Getirs of the world, have an enormous amount of VC funding because their business promise to deliver goods to customers in 15 minutes or less poses a disintermediation threat to Amazon, and especially if they are ever able to make it happen for Amazon’s core suburban base.
One point in the announcement today makes it very clear then that this new format is as much defensive at it is offensive — i.e. the size of the backroom. While the store is 6,150 square feet, the front of house is only 3,240 square feet, so the backroom takes up nearly 50% of the total box. Now, to be fair, an Amazon spokesperson said that a portion of the space would be used as kitchen prep for the expanded assortment of hot food items in the store, but 50%? That is still an awful lot of space.And the idea of super quick and fast ones at that.
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