Exclusive data show Amazon is doubling down on sci-fi TV shows while Netflix expands its comedy and romance offerings
and new data suggest that it's part of the company's larger TV strategy for its streaming component, Prime Video.
The chart below shows how the percentage of Amazon's TV commissions that are sci-fi doubled from the second half of 2018 through 2019, from around 15% to around 30%. Netflix currently has 41 sci-fi TV shows in production or development and Amazon Prime Video has 27. But Netflix's sci-fi commissions saw a decrease as a percentage of its output as Amazon began ramping its up, as the chart above shows.
Ampere analyst Alice Thorpe said that Netflix's romance commissions grew from 4% in the second half half of 2018, when it saw that sci-fi drop, to 16% in the second half of 2019. Similarly, its comedy commissions grew from 8% to 18% in the same time period.
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