Amazon is instituting a $1 fee on some returns, marking a notable shift from the company's early days when the ethos was grow-at-all-costs.
) has built its e-commerce empire by making shopping affordable and foolproof. You didn't like the pan you bought on Amazon? No worries, you had free returns.
"I think the industry should be kissing the ground Amazon walks on for returning the sector to some semblance of economic sanity," Professor Mark Cohen, director of retail studies at Columbia Business School, told Yahoo Finance. "There's nothing in this life that's free, so returns that are free create a tremendous burden for retailers. They're finally going from a 'laissez faire' view... This sort of move had to be inevitable.
"The whole idea is to change consumer behavior, if only subtly," Spieckerman Retail President Carol Spieckerman told Yahoo Finance. "The fees apply when alternative locations, including Kohl’s or Whole Foods, are closer. Given the policy details, Amazon may not be attempting to offset return costs so much as increase the likelihood that shoppers will make impulse purchases that benefit Amazon and its partner retailers.
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