Amazon cruised past Wall Street estimates in the second quarter, swinging from a loss in the year-ago period to better-than-expected profits
In its earnings release, Amazon included Prime Video in its list of bullet-point highlights, noting the release ofin theaters and then on the company’s streaming platform. The tech giant also touted its 68 Primetime Emmy nominations.Advertising services posted a healthy 22% year-over-year gain to $10.7 billion, as the company pushed deeper into live sports and started to see traction on its free, ad-supported streaming outlet, Freevee.
Exclusive Thursday night streams began in September 2022 in the first year of an 11-year deal with the NFL. While the games drew viewership levels well below those of linear TV, the audience was notably younger than that on TV and the opportunity to leverage the top-rated league gave a boost to the company’s overall ad efforts.
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