Alton Lane’s custom-made clothing experience fuels its brick-and-mortar success paid Oracle
of 1,200 consumers and 400 retail executives in the US, UK, and Australia uncovered what motivates different generations of shoppers, from Baby Boomers to Gen Z. The takeaway? Well, not only is brick and mortar not dead, but today’s “digital natives” want the in-store experience even more than older generations.
However, 44% of retailers surveyed said they are struggling to personalize customer experiences. For Alton Lane, this challenge was the starting point. To customize the experience, the founders turned to technology. For example, 3D scanners dramatically sped up clothing measurements, while a single platform managing all core business processes provided a consistent experience across locations and optimized the company’s global supply chain operations.
The first priority was getting all of its customer and sales information into Oracle NetSuite, followed by integration of data from marketing campaigns, payments, and measurements. The most recent updates are Alton Lane’s most extensive yet, bringing together the app that stylists use when working with a customer and the company’s website into its NetSuite ecosystem. The company began realizing benefits instantly.
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