.allysonfelix signs with Athleta, becoming its first sponsored athlete:
. Felix has been without a sponsor since her contract with Nike ended in December 2017; she even ran in the recent USATF Outdoor Championships unattached . Felix is Athleta’s first sponsored athlete.op-ed and appeared in an accompanying video
that implored Nike and the sports-apparel industry at large to pay its female athletes throughout their pregnancies and recovery for childbirth. She was one of several runners, including sprinter Alysia Montaño and marathoner Kara Goucher, who shared their stories of suffering financial consequences because they were pregnant.
and has several women-focused campaigns and initiatives, including the Power of She and Athleta Girls.op-ed played a crucial role in why the company wanted to partner with the athlete. “Just a couple of months ago we had been talking about how do we really create deeper, even more holistic and meaningful partnerships with some of these athletes,” Shekar Pollak told SELF.
Felix, for her part, expanded on why she chose to partner with Athleta, saying that their new partnership is “redefining what sponsorship looks like.” “Typically the industry norm is: You are an athlete and everything is based on your performance,” Felix told SELF. “It's really numbers, making world championship teams, making Olympic teams, and everything is tied back into how well your numbers look like and that is how you're rewarded. This is a completely different approach.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Revolut becomes the first neobank to launch stock trading servicesRevolut hopes its new stock trading service will differentiate it from the competition and lure in more paying customers:
Baca lebih lajut »
'The Farewell' is becoming one of 2019's top box-office success storiesA24's 'The Farewell' has already earned back its production budget before expanding to a wide release, thanks to a smart theatrical strategy.
Baca lebih lajut »
Phil Lord and Chris Miller Sign First-Look Deal With Universal PicturesPhil Lord and Chris Miller have signed a first-look deal with Universal Pictures. The pair recently won the best animated movie Oscar for “Spider-Man: Into the Spider-Verse,” which they produ…
Baca lebih lajut »
Victoria Beckham Signs With WME; Prabal Gurung Signs With CAAOn Thursday, the agencies brought on two fashion-forward stars — Beckham, who has made a name for her modern, feminine designs, and Gurung, who is championing inclusivity.
Baca lebih lajut »
I Wish These Protein Bars Would Sponsor MeThe Probar Live tastes like cookie dough, but that’s not the only reason why we love them
Baca lebih lajut »