Allbirds cofounder and co-CEO Tim Brown will speak at this year's Under30Summit. Here's what makes these strange birds fly:
. Incorporating sustainability into its shoe and company design from the beginning, Allbirds has attracted the attention of mainstream investors by breaking the mold—and doing it with style.was awhile ago thanks to my college-age son, who is a pretty discriminating shopper—both for style and for the substance behind the brands he buys. Given my background as co-founder of the basketball footwear company AND 1, my eyes were drawn to his new, unique-looking shoes .
As someone who spent 13 years building a $250 million footwear business whose valuation never exceeded $100 million, I admit to being amazed at the reported $1.4 billion valuation for 3-year-old Allbirds. I decided to put my ego aside and give Allbirds a call to learn more. Joey Zwillinger incorporates his business background as an industrial engineer in his role at Allbirds.I love that you have the humility and self-confidence to “ask dumb questions.” Are there other guiding principles at Allbirds?We say live curiously. We say act intentionally. So basically, take the logic-driven answer supported by data and then simplify naturally. Streamline things and do it in the smartest way you can.
What happens when the “better way” conflicts with better margins, and how does that work with investors like Tiger Global and your decision to be a B Corp?It takes time to be done within reason. We can’t be unsustainable from a financial perspective and then be sustainable for the environment, because then nobody wins. Unless we have a healthy business model, we won’t have the opportunity to do things better for the climate.
When we launched this, we also shared that we were going to open-source the green EVA we had developed as the base of SweetFoam, so it could be used by the whole industry. So not only were we able to take something that was a high carbon impact and turn it into a carbon-negative product, but then we also were looking to drive down price by sharing it with the rest of the industry.
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