'All you Need to Know About Building a B2B Product (Example Case Study Included)' by theprodbee productmanagement productmanager
Most of the existing content on Product Management is focused on the B2C model, targeting products for the end consumers. B2B i.e. Business to Business product management often requires significantly different approaches when it comes to product discovery and development. B2B Product managers possess more industry expertise, and understanding of enterprise users and the ecosystem they serve.
In a B2B context, the enterprise users can be CXOs, Team leaders, Project Managers, and other employees in different functions like finance, operations, and procurement. Project sponsors and executive team members have very different needs as compared to the end-users. They all strive to actively collaborate together to make the business successful. The business person responsible for buying the product is not typically the actual user of the product.
that serve their enterprise customers, closely work with the sales teams to build new features. They follow industry news, and trends and regularly engage in site visits to understand the ever-evolving needs of the business users. Distribution approaches for enterprise products can be on-premise, cloud-based, or hybrid with either proprietary or open-source licensing. As a PM, it is not just important to buildbusiness processes and functional relationships.