There is no such thing as a body which is not beach-ready, according to a new campaign in Spain.
“Summer is ours too,” the country’s Equality Ministry tweeted Wednesday alongside an image of five women of different ages and body types, one of whom appeared to have aWomen should enjoy the season “however, wherever, and with whomever,” without “stereotypes” or “aesthetic violence,” it said.
The campaign was launched in conjunction with the Instituto de las Mujeres , a Spanish rights group that works with the ministry. It “came about as a response to the fatphobia, hate and questioning of non-normative bodies, particularly women’s bodies that is more pronounced in the summer period,” the group said in a news release Thursday.
“When women are told that if you’re not thin, young, if you have stretch marks, cellulite or scars your body is not valid, our self-esteem is destroyed and it has a direct impact on our health, our quality of life and on the possibility of being and exercising all our rights,” the group’s director, Antonia Morillas, said in the release.
“Fat women suffer harassment on the street, on the beaches, they’re censored and stigmatized, they find great difficulties to access employment and or other rights,” she added.
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