Forget the Valentine's candy and buy yourself one of these new launches instead.
With new makeup dropping at dizzying daily rates, we've decided to make sorting through the selection of the latest liners, lipsticks, and the like easier for you.editors eagerly pore over every new launch and emerging brand to find the standouts in the bright, shimmery selections each month. Although we're partial to, our heart rates spike with every exciting makeup release.
With each launch, seeing what innovations beauty brands come up with to improve a formula or design is always thrilling. One could easily say that makeup is the one thing exempt from the "if it ain't broke, don't fix it" mantra. That's the exciting part of the ever-expanding market: finding new makeup treasures to help us present our best, truest selves to the world — no matter how colorful or minimalist our go-to looks may be.
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