The 27 Best Natural Makeup Brands With Products That Deliver
I have one more thing to address before we move on: There's a huge misconception that natural makeup products are incapable of delivering glamorous results. That might have been true, like, a decade ago, but today there are plenty of brands creating buildable, high-impact products that over-deliver in the shade department. Natural makeup brands are on the rise, and here are my all-time favorites.
decided she'd had enough of the lack of diversity in natural makeup. LYS Beauty launched in 2019 on Sephora as the first Black-owned clean beauty brand to receive Sephora's stamp of approval, instantly becoming a sold-out favorite for its formula and powerful pigment targeted towards skin of color. Each product is made to be skin-focused first, ingredient wise, with focus on skin affected by hyperpigmentation and dark marks.
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