A handful of U.S. brands—including Apple, Bose, Gap and Nike—grossed over $100 million.
this year, a handful of brands like Apple, L’Oréal and Nestlé were among the biggest winners, grossing hundreds of millions in sales.
Alibaba said on Tuesday that fifteen different companies each grossed over $143 million in sales: Chinese brands Huawei and Xiaomi, U.S. brands Bose, Estée Lauder, Gap, Levi’s, Nike, The North Face and Apple, and other international brands Nestlé, H&M, Uniqlo, MUJI, L’Oréal and Philips. over $14.3 million in gross merchandise value during Singles’ Day: Those included LVMH’s Givenchy, sportswear manufacturer Under Armour and home appliance makers Dyson and Philips.
Food and beverage brands like Starbucks and Mondelez also did “very well,” Alibaba’s chief marketing officer, Chris Tung,The most popular import products sold on Singles’ Day were food supplements, followed by makeup, diapers and face wash, ReutersInternational orders made up a big portion of sales this year: The most popular products among Chinese consumers came from Japan, the U.S., South Korea, Australia and Germany, according to Alibaba.over the eleven days leading up to Singles’ Day.
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