Alexa Chung designed pajamas you'll want to wear outside.
Leave it to Alexa Chung to create stylishly cool sleepwear that you'll actually want to wear when you're wide awake in public. Her namesake fashion brand, Alexachung, just released a new line of PJ sets, dresses, robes, and sleep masks, priced between $50 and $403.
"I was always told that purchasing a good bed was a wise investment since you spend around a third of your life sleeping, and I'd like to think the same can be said about sleepwear," said Chung in a press release. Fair point. And since the street style star has a knack for creating effortlessly chic outfits, we're not surprised that her idea of sleepwear can also be incorporated into one's everyday wardrobe, too.
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