Alba ‘Albita’ Egan, beloved grand dame of Latin music PR, has died at age 69
Many of Latin music’s most prominent publicists credit Eagan with having opened major doors for them in their profession., founder and COO of Fusion 4 Media. “She was a pioneer who, with her originality and creativity, climbed to the peak of her profession in every label she worked with […] As a professional, she was one of the few who always helped others and who was genuinely happy for others’ success.”was flooded with homage posts and anecdotes from people from all walks of the industry.
“She was a mentor to me and it surprised me to see that she was a mentor to so many,” wrote Nevarez Communications founder, recalling that Eagan would often call to give her pointers after seeing her clients in the media. “You always had the perfect word of advice, and sometimes, the perfect word to calm one down. I take your advice very deeply with me,” wrote“Elegant,” “generous,” “respect” and “loyalty” are the words that recur again and again in the many posts on Eagan’s page.
“You were an icon in the music industry loved and respected by many…You always had a way with words and were giving out constant encouragement and kind compliments to your friends,” wroteEagan’s last job in the industry was as a talent booker at TV network America TV, closing an extraordinary professional arc that began in the 1980s and that covered multiple generations of artists and executives.
“We met in this amazing music industry world at the end of the 1980s, and since then, we were colleagues and competition, but always friends,” wrote, the former president of EMI Colombia. “You only ever spoke sweet words and generous comments, and always, that broad smile.”Daily newsletters straight to your inbox
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