Airbus prepared on Wednesday to celebrate its 50th anniversary with a private fl...
PARIS/HAMBURG - Airbus prepared on Wednesday to celebrate its 50th anniversary with a private flypast for staff at its Toulouse base and low-key publicity as a new management seeks a break with the company’s turbulent and theatrical past.
After battling to overcome American domination of the commercial market with its A300 twin-aisle jet, which first flew in 1972, Airbus eventually became a globally recognized symbol of European ambition, despite chronic in-fighting. But plans for a huge PR drive have been scaled down and German staff are being invited to a more homely celebration with a souvenir key fob and free ice cream, employees said.
Chief Executive Guillaume Faury, who took up his post last month, paid tribute to past generations of Airbus employees. Analysts say efforts to “normalize” the company underpin soaring share prices, but some who witnessed its growth bemoan a loss of passion as industrial problems persist and sales falter, masked for now by a grounding crisis at rival Boeing.Still, Airbus has overcome early airline scepticism, shareholder turmoil and price battles to share control of the $150-billion annual jetliner market with rival Boeing, securing some 130,000 jobs. An A320 takes off or lands every 2.5 seconds.
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