Airbnb China president: Localization is key if we want to be successful
"We devote a lot of resources to localize," he said, adding that Airbnb has more than doubled its headcount in Beijing to 500 staff during 2019.
In order to convince China's 1.4 billion people to use its platform, Airbnb is trying to ensure that Airbnb China is built by "Chinese engineers for Chinese people," Peng told CNBC's Deirdre Bosa. The exec admitted that Airbnb initially had "lots of issues" with its front page in China because Chinese people interact with the internet differently to those in the West. To get around the issues, Airbnb customized its front page in China. "When you open it, it is different to the U.S.," Peng said, adding that people tend to use promotions and search in order to find accommodation.
While people in the West tend to make online payments with their credit cards, people in China use digital platforms like
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