The 'Argo' actor/director stars alongside Matt Damon and Viola Davis in this feature about the creation of Nike's Air Jordan shoe.
, chronicles the tense Nike campaign to sign Michael Jordan, then an NBA rookie, to his first sneaker deal in 1984. That contract, closed a year before the first Air Jordans were sold to the public, changed Nike’s reputation and altered the way players negotiated brand deals.
Movies about corporate legalities and closed-door meetings are rarely anyone’s idea of a good time, but there are ways to inject them with energy. , for example, which also premiered at SXSW this year, took the genre route, turning the history of a video game licensing battle into a Cold War thriller. In, Affleck attaches himself to the sentimental, reaching for a narrative that recasts the deal between Jordan and Nike as the story of legendary Nike executive Sonny Vaccaro (
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