The recent experiment of Philippine broadcasting giant GMA Network Inc. of using artificial intelligence to deliver sports news using avatars called AI sportscasters is not a “good use” of the emerging technology in journalism, according to a journalism scholar.
Professor Rachel Khan of the University of the Philippines Diliman-College of Mass Communication said that the AI sportscasting experiment serves to further black out the need to discriminate the sources of factual information for audiences, particularly the vast audience presently online.
For Khan, having such an experiment is sending a wrong signal, as she noted that prestigious global news organizations have not latched on to the AI newscasting novelty. “But you have small channels in India using it, China is using it much. Soon, probably, they will use it in the other like Hong Kong or Macau, places where they want to control media,” Khan said, noting that AI newscasters will not question the news inputs they are fed then spew out.
“It’s something that I don’t think we can expect from AI; however, this should be a concern news organizations,” she said, referring to having social responsibility concerns. “The human reach is limited, but with AI, we can reach more things, you can gather more data at a faster speed. For me, that’s where AI should be used for – in fact-checking, we can cover more bases in terms of monitoring disinformation channels,” she said, reiterating that AI policy should focus on the right use of the technology.
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