Ahead of the 2020 elections, this Israeli start-up is using military-grade tech to fight fake news. Upstart100
, or on another publisher. When the company's technology has flagged a piece of content, it automatically prevents its clients from appearing as advertisers on that page.
When we are able to see that something has been distributed massively or retweeted or reposted by a user that is a bot, obviously it raises red flags."You can actually disinform with no information at all," she said. "If you're not covering a coup, how is an algorithm going to know?" She added, "Any commercial entity is going to struggle to be totally free from conflicts of interest in this space.
And if the platforms were pressured to take more responsibility for the content within their own walls, some of this would also be less possible for fraudsters, Braun said. At this point, Google's business model involves minimizing effort in these areas while maximizing profit margins, he said. "When you think about it at the global scale, this is very, very, very scary," he said. "We're not just talking about news publishers and their livelihoods. I'm talking about the fact that we need to support good, impartial, real journalism."
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