After signing a seven-figure deal, Cuco (Icryduringsex) is in control
and Melii. The joint-venture licensing deal guarantees that Cuco’s music will be available in Latin America, with distribution support from Universal Music Latin Entertainment. It also allows Cuco -- who has raked in 290.6 million streams, according to Nielsen Music -- to maintain much of the freedom he had as an independent artist. He can release his music in various formats -- mixtapes, singles, EPs or proper albums -- so long as he records a certain number of tracks.
Cuco is far removed from his days as a college dropout who would perform with his band in Los Angeles backyards. He can trace his big break back to one show in particular in early 2017. Music manager Doris Muñoz -- an L.A. native who was 23 at the time and had founded a management firm fresh off her college graduation -- had heard whispers of Cuco’s talent from friends and decided to drop by one of the backyard gigs. There, she found herself smack dab in a horde of smitten local teens.
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