ITA, or Italy Air Transport, officially launched after the bankrupt Alitalia landed its final flights Thursday night, ending a 74-year business history that has been marred in recent years by a series of financial crises.
Fabio Lazzerini, left, CEO of new national carrier ITA, poses with President Alfredo Altavilla during the presentation in Rome, Friday, Oct. 15, 2021. Italy’s new national carrier ITA made its inaugural flight Friday and unveiled its new name and logo, recycling the red-white-and-green brand of its Alitalia origins but trying to chart a new future.
ITA paid 90 million euros for the rights to the Alitalia brand and website, but the new airline is called ITA Airways and it has its own website and a new frequent flier program, called “Volare” . “ITA Airways is being born right-sized, in the optimal dimensions both in terms of the size of its fleet and its destinations," he said. “We don’t carry with us the negative inheritance of being too big that conflict with the economic reality.
For now, the new blue Airbus aircraft exists only in advertisements, with Alitalia’s old white fleet actually in the skies.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Jamie Lee Curtis on ‘Halloween Kills’ Ending: “It’s Masterful”The actor also looks ahead to 'Halloween Ends,' the conclusion of the new trilogy.
Baca lebih lajut »
Chris Bosh’s longtime Miami Beach mansion gets a new look and new price: $42 millionMonths after buying Chris Bosh's Miami mansion for $14.43 million, development company AquaBlue Group is looking to flip it for $42 million.
Baca lebih lajut »
This Zappos Sale Has Me Snagging Doc Martens, Stuart Weitzman Boots & MoreSaving money and looking cut in my new boots!
Baca lebih lajut »
Kate Beckinsale dons incredibly unexpected look in new videoKate Beckinsale left her fans gasping for air after sharing what might be her most out-there look yet
Baca lebih lajut »
Take an Exclusive First Look at Zara’s New Studio CollectionThe elevated offering puts a strong focus on materials and design.
Baca lebih lajut »