Mabel and Shaira Frías, a dynamic duo of Dominican-American sisters from New York City, are inching closer to taking the makeup world by storm by embracing multiculturalism, diversity and inclusivity.
Mabel and Shaira Frías, a dynamic duo of Dominican-American sisters from New York City, are inching closer to taking the makeup world by storm by embracing multiculturalism, diversity and inclusivity.
Although in recent years beauty brands have been making strides to have their makeup lines be more inclusive, that wasn't always the case and Mabel felt there was a need in the market that Luna Magic Beauty could help fill. With that in mind, the sisters launched Luna Magic Beauty in 2019 and became one of the first Afro-Latina-owned brands to be available in retail giants Walmart and Target.
Mabel and Shaira drew inspiration from their Dominican roots and their experiences growing up in a Dominican household in Washington Heights.
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