'I think her effect as an artist, as a songwriter, as a leader of culture and a beacon of style and her work with her brother, Finneas, is exceptional.' - AEG's Gary Gersh on BillieEilish
Hearing Gersh speak about his love of new music, it's clear he has an almost sixth sense for tapping into new talent. That passion extends to his business team within AEG's global touring division. He sees his colleagues as the next generation of music executives and hopes to lead by example: valuing soft power over force and challenging them to focus on doing a few things really well.
The idea was to create a central, internal operation that would sign and execute tours globally, in addition [to our] great partner companies such as Messina Touring Group, Paul Gongaware and John Meglen's ConcertsWest, and Barrie Marshall at Marshall Arts.Some acts are developed through our great clubs and theaters until they can play larger venues. Other times, we go after big groups like Panic! at the Disco, where there's usually a champion or two behind them.
No — and we never talk about it like that. The amount of shows we have done in the last year has gone up significantly because of the good work we have done. If we're smart about what we're doing, we will do more shows — but not necessarily many more tours. The idea isn't to rack up tons of artists, but to execute deeper and wider on the ones we have.We want to raise our business at least as much as what we did in 2019 [AEG grossed $550.
We have no idea if the leveling-off is permanent. If the 10 biggest artists in the world go out next year, the numbers will probably go up. Yes, prices are going up, but there's also an opportunity in markets around the world that are untapped or — probably more accurately — not tapped out. And we are going to capture more of that as we go forward.
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