'The hyper-personalized, data-driven advertising business model has hijacked our children's lives,' said DigitalDemoc deputy director Katharina Kopp.
Thursday asking the U.S. Federal Trade Commission to create rules barring social media platforms and app developers from intentionally deceiving children and teens into spending more and more hours on the internet, where their sensitive data is sold to profit-seeking advertisers.
According to the petition,"The vast majority of apps, games, and services that are popular among minors generate revenue primarily via advertising, and many employ sophisticated techniques to cultivate lucrative long-term relationships between minors and their brands.
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