Adobe Wants To Use AI-Powered Insights To Help NFL Fans With Their Fantasy Football Teams

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Adobe Wants To Use AI-Powered Insights To Help NFL Fans With Their Fantasy Football Teams
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Adobe is unveiling a way for fans to use Adobe Analytics to analyze fantasy football in a more in-depth manner and to use Adobe Sensei, the company’s AI and machine learning technology, to analyze NFL stats in a variety of ways.

, the company’s AI and machine learning technology, to analyze NFL stats in a variety of ways.

It will include features such as Contribution Analysis, Anomaly Detection, and Segment Comparison, where fans can compare different groups and dig into pertinent details when setting up their fantasy football lineup. “We want to show people that AI isn’t as scary or difficult as many people imagine and football fans without deep knowledge of the technology can easily apply it to fantasy football,” Nate Smith who is the Group Product Marketing Manager, Adobe Analytics told me. We have developed two main tools for fantasy football players with our Segment IQ which compares players of a similar position or Anomaly Detection to be able to analyze stats that could be outliers in the data.

Fans can now compare running backs against wide receivers, for example, or get AI-powered information about how a matchup could play out, depending on how a certain player might fare in a particular matchup. Adobe is using data fromSportradar has allowed the Adobe AI to tap into their

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