Adidas Told Three Stripes Aren’t Enough for a Trademark

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Adidas Told Three Stripes Aren’t Enough for a Trademark
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The Adidas three-stripe motif isn't so unique, a European court ruled

Adidas AG thinks so, but Europe’s second highest court ruled on Wednesday that the German sportswear giant’s iconic branding didn’t qualify, saying Adidas hadn’t offered sufficient evidence to claim the parallel stripes were a mark of “distinctive character” worthy of protection.

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