Adidas said Friday that it will begin selling its more than $1 billion worth of leftover Yeezy sneakers later this month, with the proceeds to be donated to various anti-racism groups.
FILE - A sign advertises Yeezy shoes made by Adidas at Kickclusive, a sneaker resale store, in Paramus, N.J., on Oct. 25, 2022. Adidas said Friday, May 19, 2023, that it will begin selling its more than $1 billion worth of leftover Yeezy sneakers later this month, with the proceeds to be donated to various anti-racism groups. –
The German sportswear brand said recipients will include the Anti-Defamation League, which fights antisemitism and other forms of discrimination, and the Philonise & Keeta Floyd Institute for Social Change, run by social justice advocate Philonise Floyd, the brother of George Floyd. “After careful consideration, we have decided to begin releasing some of the remaining Adidas Yeezy products," said Adidas CEO Bjorn Gulden in a statement. “Selling and donating was the preferred option among all organizations and stakeholders we spoke to. There is no place in sport or society for hate of any kind and we remain committed to fighting against it.”
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Adidas to start selling stockpile of Yeezy sneakers later this monthAdidas says it will begin selling its more than $1 billion worth of unsold Yeezy sneakers later this month. The company says proceeds from the sale will be donated to various anti-racism groups. The German sportswear brand said recipients will include the Anti-Defamation League, which fights antisemitism and other forms of discrimination, and the Philonise & Keeta Floyd Institute for Social Change, run by social justice advocate Philonise Floyd, the brother of George Floyd. Yeezy products have been unavailable to shoppers since Adidas terminated its partnership with Ye, formerly known as Kanye West, in October 2022 following his antisemitic comments on social media and in interviews.
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Adidas to start selling stockpile of Yeezy sneakers later this monthAdidas said Friday that it will begin selling its more than $1 billion worth of leftover Yeezy sneakers later this month, with the proceeds to be donated to various anti-racism groups.
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Adidas to start selling Yeezy shoes at the end of MayThe value of Yeezy shoes in the resale market has rocketed since Adidas stopped producing them.
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Adidas Will Sell Existing Yeezy Items, Donate Some RevenuesAdidas ended its partnership with Ye, formerly known as Kanye West, after he made a string of hateful and antisemitic remarks.
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Adidas to Start Selling Yeezy InventoryThe active giant is donating “a significant amount” of the proceeds to groups combating discrimination and hate.
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