The company says it will put $1.3 billion worth of unsold shoes back on the market and donate the proceeds to charity.
Adidas has finally decided what to do with its stockpile of unsold Yeezy merchandise, months after the company cut ties with the rapper formerly known as Kanye West.
"Burning is not the solution," Gulden said."What we are trying to do over time is to sell parts of these goods and then donate to organizations that help us and that also have been hurt by Kanye’s statements." "Adidas does not tolerate antisemitism and any other sort of hate speech," the company said in a statement at the time."Ye's recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness."
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Adidas to sell some Yeezy stock, donate proceeds - CEOAdidas will sell some of the merchandise from its defunct Yeezy partnership with rapper Kanye West and donate part of the proceeds to international organisations, CEO Bjoern Gulden said on Thursday.
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Ex-Yeezy COO on Adidas's decision to sell stock, donate proceedsInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
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Adidas to sell Yeezy line, donate proceeds to charity following split with KanyeAdidas CEO Bjørn Gulden said during the company's annual meeting in Germany that burning the goods is not a solution.
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Adidas to sell Yeezy shoes, donate proceeds months after Kanye West splitAfter months wrestling over the fate of milions of unsold Yeezy shoes, Adidas has decided to sell a portion of its remaining inventory and donate the proceeds to chartitable organizations, CEO of the German sportbrand Bjorn Gulden said Thursday.
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Adidas to Start Selling $1 Billion Pile of Yeezy Sneakers, Donate Proceeds to CharityThe sportswear brand ended its partnership with Kanye West last year over the rapper's antisemitic comments, leaving it with more than $1 billion worth of unsold stock.
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Adidas finally reveals its plan for millions of unsold Yeezy shoes: sell them for charityAdidas won't destroy its Yeezy inventory worth over $1.2 billion, after all, but will instead sell the shoes and donate the proceeds
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